We believe in whistling while you work it…and faking it ‘til you make it. We believe in fast & fabulous beauty solutions…and that glamour is grabbing life by the giggles and not letting go. We believe if at first you don’t succeed, apply more lipstick…that sexy gets you everywhere…and if you can’t be good, be gorgeous. We believe… Laughter is the best cosmetic!
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Wherever this fabulous foursome go beauty breakthroughs come fast and furious. From the creative packaging to the variety-show documentary Glamouriety, they keep everyone wondering… “what will Benefit do next?!”
Benefit Cosmetics Presents Glamouriety. Watch Now
Meet the Ford twins…two Indiana farm gals turned successful models & makeup artists, who moved to San Francisco to take on a totally NEW approach to beauty.
Guided by their mantra “makeup doesn’t have to be serious to look good” this dynamic duo believes laughter is the best cosmetic.
“In 1976 we flipped a coin. Heads we open a casserole cafe...” “…tails we open a makeup shop!”
Your sister in 3 words or less?
Jean: High voltage braniac.
What’s the secret for distinguishing Jean from Jane?
Jean: I have that freckle in my upper lip.
Jane: I wear the big diamond & I’m the organised one.
Best beauty tip ever?
Jean: Put on twice as much makeup…on your way out the door half of it will blow off & you’ll be looking perfect by the time you arrive.
Jane: Conceal, conceal, conceal, conceal!
Jean & Jane Ford, the twins who started it all!
Born with benetint running through their veins, Maggie & Annie Ford Danielson (Jean’s daughters—Jane’s nieces) moved in to the “sister’hood” as Benefit’s Global Beauty Authorities in 2008. Together they travel the world bringing Benefit’s playful personality and fun-loving DNA to new markets.
1976 Jean & Jane open a tiny makeup shop, Face Place, in San Francisco’s Mission District
1977 The first bottle of “Rose Tint” aka benetint is sold to an exotic dancer.
1989 The catalog is born.
1990 The Face Place is re-named “Benefit Cosmetics” when Jane, after a trip to Italy, wants a name that fits with “Bene!”
1991 The first Benefit counter opens at a US department store – Henri Bendel, NYC
1997 Benefit goes international with a counter at Harrods, London
1998 Fun, instant beauty solutions are just a “click” away when Benefitcosmetics.com goes live!
1999 The company is acquired by Louis Vuitton Moet Hennessy (LVMH). Ooh la la!
2012 A Guinness World Record for “most eyebrow waxes in eight hours by a team”
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